It is essential to learn how to post content on Facebook. We’ve covered the best times and how to post organic content on Facebook, but let’s now talk about Instagram.Instagram has over 1 billion users. This makes it one of the most powerful social media platforms you can use in your marketing strategy. Marketers need to plan how to post on Instagram with all of the algorithm changes happening on Instagram.We share all the best Instagram tips, from knowing what content to post and having a plan to publish them to optimizing carousel posts or reposting user-generated material. click here
This guide will show you how to post on Instagram. It will help increase your followers, capture your audience’s interest, and master marketing.Our Marketer’s Guide for Instagram Marketing contains many tips, tools, and strategies to help you take your Instagram marketing to the next step. Get the guide here.This is your complete guide to posting on Instagram.
How to post on Instagram
What content should you post to Instagram?
- What to post on Instagram
How to post on Instagram
Instagram recently updated its default home screen. To post Instagram Stories, Reels, or go Live, tap the “+” icon at the top of the screen. Next, choose the type of post that you want to share from the drop-down list.
2. Choose an image or video from the library or use the app to choose one
Instagram will show you all the photos and videos saved to your phone from its gallery or library. Choose the one(s) you wish to publish to the app. You can also click on the camera icon on Instagram to take a photo or video.Tap the stacked square icon if you wish to share multiple images on one post. This is also known as a carousel posting. Select all photos you want to post. As you choose your pictures, numbers will appear. Instagram allows you to upload a maximum of 10 images per carousel post.
After you’ve selected the photo or image you wish to post, click the “Next” button in the upper right corner.
3. Crop the image
Don’t panic if you haven’t cropped your image yet. Instagram lets you crop your photo directly from the app. Pinch the screen to cut your idea to the size you desire. You can find our complete guide to Instagram image sizes if you’re unsure how big your picture should be.
4. Select a filter
You don’t have to be a professional graphic designer to add filters to images. Instagram offers 24 filters to choose from. You also have essential editing tools that can be used to enhance your photos, such as the ability to adjust the brightness, contrast, or saturation. Scroll to the right to view your filters, and then click on one of them to see how they will look on your image. Once satisfied, click on the arrow in the upper right corner of the screen.
5. Your caption should be unique
This is similar to creating copy for an advertisement. You will need to write a caption to accompany your image. Text can be used to add context and detail to your Instagram post. It can also help you optimize your Instagram post.Creating creative, catchy, informative, and educational captions would be best. Your followers will be more likely to interact with your Instagram posts when they see them on their feeds.
6. Include emojis, if you can
It’s a great way of grabbing the attention of followers or Instagram users by adding emojis in your Instagram caption. Don’t be afraid to include relevant emojis in your captions.
This route is recommended, but you should limit the number of emojis. Avoid using too many emojis. They can distract from the message and make it less effective. This will make sure your post is eye-catching and not distracting.
7. For better optimization, use hashtags
Instagram’s search function allows users to search for content using hashtags. Naturally, you will want to include relevant hashtags in your caption. When someone searches for a hashtag in your caption, it increases the likelihood that your post is seen. Our blog explains how hashtags can be used effectively.
8. Add your location tag
You can use the “Add location” function to include information about the location of your brand’s event or launch in that city. Tap on the “Add Location” text to choose a list of recommended places. Depending on where you live, you can be as specific or general as you like. It doesn’t matter what your location is; it can help people find your posts on Instagram.
9. You can also share your post on other social media platforms
Slide the bar to the right if you wish to share an Instagram post to other connected social media sites such as Facebook or Twitter.Once you are ready to publish, click “Share” at the top right. Instagram will automatically share your post to selected social media platforms.
What Content Should You Put on Instagram?
While you don’t want your followers to be bombarded with too many posts on Instagram, it’s important not to overload them with so much content that they forget about your account.
The question is: How often should you post to Instagram?
There is no correct or wrong answer to this question, but it’s not a hard truth. You can find a variety of solutions online by using search queries. Adobe Spark suggests that you should not post more than one article daily, while blogs may suggest posting between 7 and 10 posts per week. If you base your content on what others say, it might not work to determine how much content you should post on the app. Before you find your sweet spot, it is worth testing your Instagram posting frequency.
The person holding a phone above the table and taking photos of the food at the table
No matter how many photos you upload to Instagram, it is essential to publish them when most people use the app. The best days to post Instagram content are Wednesdays and Thursdays.
This infographic outlines the ideal time to upload content to social media.
How to schedule Instagram posts in Creator Studio
You now have an idea of what to post on Instagram. Let’s discuss how to schedule Instagram posts. You can save time and maintain a consistent publishing schedule by planning your Instagram posts ahead of time. It also prevents you from interrupting your day to ensure your content is published.You need to think about more than just scheduling your content when you create your Instagram marketing strategy. These are the questions you need to ask: