6 Metrics Every Website Should Track

Beautiful websites exist. The best ones are works of art. Most beautiful websites are uncomplicated, easy to read, and easy to navigate.

A website’s cover shouldn’t be judged. You need statistics and analytics to know how effective your website is.

Google Analytics is color-coordinated for right-brainers; however, success isn’t always about aesthetics. Here’s your chance, left-brainers.

When measuring your website’s success, use data and analytics. How to measure website success? Give a look below:

  1. Tourists (And Their Source)

Monthly site visits are a crucial measure. Attracting visitors is the first stage, right?

Watch traffic surges and drops. You’ll want to discover what caused a huge spike. If you detect a substantial decline in traffic, you should investigate promptly.

  • Bouncing

Google defines bounce rate as “the percentage of site visitors that only view one page.”

Visitors who:

  • Click a website link to leave your site
  • Click the browser back
  • Enter another URL
  • Close browser windows/tabs
  • Avoid extended web page interactions and use “session timeout”

You need to know if your site visitors are staying or going immediately.

Have you recently changed or updated your site, generating a greater bounce rate? If so, fix it.

Determine which sources send the most bounced visits. This data helps you optimize and focus on quality traffic sources.

Know the page’s purpose. If customers visit your Contact Us page to get your address, a high bounce rte may not be a problem.

People get the blog notice, visit the website, read the content, and then depart, as expected.

Before fretting about a high bounce rate, consider the page and its purpose.

  • Average Page Time

How long do tourists stay? Is it lengthy enough?

You may want site visitors to view useful videos. Do your visitors remain long enough to watch four-minute videos, based on the average time on the page?

Similar to examining your bounce rate, see which sources bring you the most quality, long-term visitors.


Every website needs calls to action (CTAs). You must guide visitors to the next step (i.e., download now, view more, add to cart). If visitors aren’t clicking your CTAs, you need to make modifications.

CTAs give the chance to A/B test location, size, style, and language to see what drives clicks.

Use bold, non-spammy colors. Make CTAs clickable without seeming like advertising. It’s a balancing game, but testing will show you the way.

  • Convertibility

This may be your favorite metric. Conversion rates vary.

Site-wide conversion rate measures website performance. Good sites can convert at 2% or more site-wide.

Landing pages convert, too. These page-specific conversion rates are 20-40%. These pages attract visitors with special goals. They want your eBook, newsletter, or webinar.

These sites can also provide marketing-qualified leads quickly. You may generate many new leads by tweaking these sites.

  • Goal Progress

Before starting any endeavor, ask “What are the goals?” Progress tracking is also vital. Specific, quantifiable, achievable, realistic, and timely are Smart goals.

Your website’s success goes beyond its appearance. Success is measured by analytics and statistics.

Data and resources are readily available. Don’t dither. Start analyzing today.